Roku starts ad optimisation programme with Kroger supermarkets

(Telecompaper) Roku has started a new shopper data programme that it says will make TV advertising more precise and measurable for marketers… http://feedproxy.google.com/~r/TelecompaperFixed/~3/K3VCblTdC4E/roku-starts-ad-optimisation-programme-with-kroger-supermarkets–1341631