DNA says 20% of Finnish viewers switch off in under 10 minutes if unimpressed

(Telecompaper) DNA said only 5 percent of Finnish viewers watch a film or TV show to the end if it does not immediately engage them… https://www.telecompaper.com/news/dna-says-20-of-finnish-viewers-switch-off-in-under-10-minutes-if-unimpressed–1408291